What does a typical day at work involve?
My role is client facing, very strategic, and working with some of the best Global brands on harnessing people, process, and technology to drive value.
What’s the most unexpected thing about your job?
No day is the same. Everything is extremely fast paced. The world in which we live is developing, as are our expectations as consumers, therefore we must always think outside the box. Everything is possible!
Did you have any role models when you were younger? What inspired you to do the job you’re doing now?
I was quite lucky in that I fell into my role within Data, Marketing & Technology, it wasn’t a path I saw myself going down until my early 20s. I was a receptionist, and started to support the in house Digital Marketing team with some overspill work as I was extremely bored, and I found myself both loving it, and actually being quite good at it. From there I moved into the world of Marketing, Digital, Data and Technology, so I would say that the Marketing Director who gave me an opportunity would have to be my initial role model.
Any influential toys during childhood?
I liked anything techy. Talk Boy, CD players, Game Boys, Nintendo, PlayStation, Tamagotchi, I had every time of mobile phone when they first came out (I’m showing my age now writing this). I was always interested in the next new piece of technology and understanding how they worked spending endless nights on my dial up internet reviewing how they worked.
Your favourite subjects at school?
Technology & Design and History.
I left school with 10 GCSE's and 3 A-Levels. I didn’t go to University but as mentioned earlier I was given an opportunity and I threw myself into it, as I had something to prove I had to work extremely hard in both learning, upskilling, and proving myself as capable.
Your reason for choosing this career?
Fell into it, but loved it, and was good at it.
Tell me about your career path to date?
I started off as a Digital Marketing exec then Digital Marketing Manager for an advertising company looking after all Digital, and CRM activities for the three company businesses (Recruitment, Real Estate, and Used Car Sales)
I then moved into a Data & Growth Agency in Account Management & Campaign Management working across Database Solutions, Data Management, Campaign Management, as well as Strategy & Planning for blue chip companies based in the UK. This business was acquired by a Global Leading Media Agency which is a leading data driven, technology enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. I was lucky to work with some of the biggest Global brands across several strategic projects spanning the entire AdTech and Martech space, focused on customer engagement. I progressed from Account Manager to Senior Account Director over several years of being promoted.
Currently I work for Thunderhead which is a world leader in Journey Orchestration. I came into the business just over a year ago as a Senior Value Consultant and have since moved into the Director of Value Consulting for the EMEA regions. I work with some of the biggest brands in the world, working with the best technologies in the world, and an amazing team of experts.
If you could have any job what would it be? How does it differ from what you’re doing?
I wouldn’t choose anything else.
Your advice to a young person considering a career in STEM?
I would say be a sponge, you will never know enough or everything, continuously push yourself to learn. Be bold and ask questions. The opportunities are endless if you push yourself.