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Age Range: 5-7 | 7-11
Duration: 30-59 mins
  • D & T

Sports logo design

Learn how to design a new logo for a sports team

This STEM activity for kids is inspired by the women's Football World Cup. Students will learn about logo design by designing and creating a sports logo for a sports team of their choice.

This exercise, aimed at primary school students, will develop learners' knowledge and skills in design and technology and engineering. Activity sheets for students and resources for teachers are provided.

Activity introduction

This fun resource could be used as a one-off main lesson activity to build knowledge of branding and logos. It could also be used as part of a wider scheme of learning focussing on developing creative skills within graphics and graphic design.

Imagine that a sports team is designing a new kit and your students have been asked to design a new logo for the team. They want to logo to represent the sport and be eye-catching.

Your students will design a sports logo for a sports team of their choice. Their design should use an image or a simple shape that represents the sport.

They will need to think about how a sports logo is created from a single image. How are colours used to show movement on an object? How can an image of a sportsperson be converted into a sports logo? How can different shapes be used to add a background to the image? How do you add text to the logo?

Then sketch their idea for a sports logo that meets the needs of both the brief and the design criteria given. Designs can be produced on the handout provided or on blank A4/43 paper.

Once they have their finished design, ask three other people to suggest one improvement each to the design. Students should then select one of these suggested improvements and use it to update their design.

This exercise should take approximately 50-60 minutes to complete.

What you will need

  • Projector/whiteboard
  • Sketching equipment
  • Coloured pencils

The engineering context

Many top sport teams have logos that have become famous and appear on all their branded products.

Suggested learning outcomes

By the end of this activity students will be able to design a sports team logo. They will also be able to communicate design ideas using sketches, notes and annotations.

Download the free activity sheet below!

All activity sheets and supporting resources are free to download, and all the documents are fully editable, so you can tailor them to your students’ and your schools’ needs.

The activity sheet includes teacher notes, guidance, useful web links, and links (where appropriate) to the national curriculum in each of the four devolved UK nations; England, Northern Ireland, Scotland and Wales.

Please share your classroom learning highlights with us @IETeducation.

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