Changing perceptions with design 2
Develop a marketing campaign and design advertising materials to promote a drinking water product
In this starter activity students will work on developing a ‘marketing and branding’ campaign for Pure Water. The objective is to engage the local community in the project in a positive way, providing a ‘feel good factor’ about this development. The campaign will need to look at the overall package for the scheme, including logos, slogans, adverts, podcasts, posters etc.
Activity info, teachers' notes and curriculum links
An engaging activity in which students will develop a marketing strategy and advertising materials for the product. It will be taught through teamwork mirroring the design process within a ‘design consultancy.’ Each team will pitch for the tender at the end of the unit, presenting ideas to the class. This activity could be taught in design & technology, with the emphasis on product design or graphics.
The activity sheet includes teacher notes, guidance, useful web links, and links (where appropriate) to the national curriculum in each of the four devolved UK nations; England, Northern Ireland, Scotland and Wales.
Download the free activity sheet below!
All activity sheets and supporting resources (including film clips!) are free to download, and all the documents are fully editable, so you can tailor them to your students' and your schools' needs.
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Available Downloads
Activity overview
Activity description, teachers' notes and curriculum links.
Presentation
Looking at some well known logos and the impact of branding.
Handout
Full brief and requirements to help students prepare their pitch for the branding of the ‘toilet to tap’ campaign.
Brief
Full brief and requirements to help students prepare their pitch for the branding of the ‘toilet to tap’ campaign.
Quiz
How important is water to human life? Take the quiz and test your knowledge - but be careful because each wrong answer will result in an increase of bacteria in the water supply
Videos
Pure water
Related resources
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